Business for good:
mentoring, strategy and regenerative leadership

Harness your skills and your business positive impact

Most people come to me because they are disillusioned by business as usual.

They are tired of practices that lead to exhaustion, extraction, and degradation.

They know that change is needed, and they are looking for a strategic path that balances purpose, profit and positive impact.

And so we embark on a journey of equal self discovery and strategic action.

Weaving the personal and the practical; we find ways to make money and run a business that contributes to social and environmental good.

In short: we design business principles and systems so they are aligned with personal goals AND in service to harmonious and healthy futures.

Whether it be through mentorship, business strategy, program development or learning the art of regenerative leadership —
together we harness the potential of business to shape our world for future generations. 

Business
mentoring

Structured guidance for those starting a business or embarking on a transition. For founders, sole traders and small businesses.

This page is under construction – more coming soon. In the meantime, send me an email or book a phone call.

Brand and
strategy projects

Customise a scope of work specific to your product, brand or strategic needs.

View case studies and connect via an intake form.

About Lucy (she/they)

Hello, welcome. Thanks for your interest in who I am, what I do and why I do it.

I live on Dja Dja Wurrung Country in Central Victoria on an 18 acre off-grid property. I am a life-long learner, social entrepreneur, sometimes-CEO and published poet.

I have 15 years experience harnessing business as a force for good. Traversing the intersections of social impact, technology, education and wellbeing – I have been the CEO of non-profits, facilitated Harvard Business School leadership courses, run wellbeing programs across Australia, and advocated for health at the United Nations. Currently I am on the Board of Directors and CERES.

These experiences have led me to a deep understanding of the complexity, creativity and varying needs of humanity, our environment, (eco)systems and economy.

The business for good ethos:

While I am a critic of capitalism and the inequity embedded in its system, I believe that the innovation, resources, networks and scale of businesses – and their leaders – can come together and redesign our future world so that it is fair, just and regenerative for our society and the environment. 

My approach is to guide my clients into heartfelt, intelligent and safe spaces that simultaneously meet individual needs, consider societal and environmental impact, and work towards business objectives and long term financial sustainability.

You can learn more about my qualifications, biases and what informs my approach here.

Experience

 

  • Leading and building the mental health app Smiling Mind as the inaugural CEO for three years; 

  • Being a finalist in the Young Australian of the Year Awards (Victoria, 2016); 

  • Living and working in New York in the digital agency and start up scenes (Huge and Circles); 

  • Managing global health advocacy events alongside the UN General Assembly (New York) and World Health Assembly (Geneva); 

  • Shaping Australia's mental health narrative as Head of Brand and Strategy at The Resilience Project;

  • Currently serving on the Board of Directors at CERES

Testimonial

“Working with Lucy on the development and creation of our start up brand story was a perfect experience. Lucy’s guidance, word crafting and storytelling skills combined with a collaborative attitude, has given us a strong foundation as we move forward with our new Brand and business.”

– Kate, FMCG Business Founder